19. METHODS AND MEANS OF PROCESSING INFORMATION RESOURCES IN ELECTRONIC CONTENT COMMERCE SYSTEMS
19.1. INFORMATION
Rapid development of the Internet contributes to the increase of needs for the efficient data of the production / strategic nature and implementation of new forms of information services through modern information technologies (IT) of e-commerce [1-3]. Documented information prepared in accordance with users needs is a commercial content. Today e-commerce is a reality and a promising business process. Internet is the business environment, and commercial content is a commodity with the highest demand and selling rate. It is also the main object of the processes of electronic content commerce. Commercial content can be immediately ordered, paid and got on-line as a commodity. The entire spectrum of commercial content is sold via the Internet - scientific and publicist works, music, books, movies, pictures, software etc. Well-known corporations that implement electronic content commerce are Google through Google Play Market, Apple - Apple Store, Amazon - Amazon.com. Most of the decisions and researches are conducted at the level of specific projects. The electronic content commerce systems (ECCS) are built on the closed principle as non-recurrent projects. Modern ECCS is focused on the realization of commercial content that is made outside of the system. Design, development, implementation and maintenance of ECCS are impossible without the use of modern methods and information technologies of formation, management and support of commercial content [1-13].
19.2. RECENT RESEARCH AND PUBLICATIONS ANALYSIS
Development of the technology of information resources processing is important in view of such factors as lack of theoretical grounding of methods of study of commercial content flows and the need for unification of software processing methods of information resources in ECCS. A practical factor of the processing of information resources in ECCS is related with the solution of problems of formation, management and support of growing volumes of commercial content in the Internet, rapid development of e-business, widely spreader availability of the Internet, the expansion of the set of information products and services, and increasing of a demand for commercial content. Principles and IT of electronic content commerce are used while creating on-line stores (selling of e-Books, Software, video, music, movies, picture), on-line systems (newsworks, magazines, distance education, publishing) and off-line selling of content (copywriting services, Marketing Services Shop, RSS Subscription Extension), cloud storage and cloud computing. The world's leading producers of means of processing of information resources as Apple, Google, Intel, Microsoft, and Amazon are working in this area.
A theoretical factor of information resources processing in ECCS is connected with the development of IT processing of commercial content. In scientific studies of D. Lande, V. Furasheva, S. Braychevskoho, A. Grigoriev mathematical models of electronic processing of information flows are investigated and developed [1-3]. G. Zipf proposed an empirical law of distribution of word frequencies in natural language text content for its analysis. In the works of B. Boiko, S. McKeever, A. Rockley models of the life cycle of content are developed [4-13]. The methodology of content analysis for processing textual data sets was initiated and developed by M. Weber, J. Kaiser, B. Glaser, A. Strauss, H. Lasswell, O. Holsti, Ivanov, M. Soroka, and A. Fedorchuk. In the works of V. Korneev, A.F. Gareev, S.V. Vasyutina, V.V. Reich were proposed methods of intellectual processing of text information. EMC, IBM, Microsoft Alfresco, Open Text, Oracle and SAP have developed specification of Content Management Interoperability Services based on Web-services interface to ensure interoperability of electronic content commerce system management. From the scientific point of view, this segment of IT is not investigated enough. Each individual project is implemented almost from the very beginning, in fact, based on the personal ideas and solutions. In literature, very few significant theoretical studies, research findings, recommendations for the design of ECCS and processing of information results in such systems are highlighted. Appeared a need to analyze, to generalize and to justify existing approaches to implementation of e-commerce and ECCS building are proposed. The actual problem of the creation of technological products complex is based on the theoretical study of methods, models and principles of processing information resources in ECCS, based on the principle of open systems that allow managing the process of increase in sales of commercial content. Analysis of the factors enables us to infer the existence of a contradiction between the active development and extension of IT and ECCS on the one hand, and the relatively small amount of research on this subject and their locality on the other. This contradiction raises the problem of containment of innovation development in the segment of electronic content commerce through creation and introduction of appropriate new advanced IT that affects negatively the growth of this market. Within this problem there is an urgent task of developing scientifically based methods of processing information resources of electronic content commerce, and building process on the basis of software for the creation, dissemination and sustainability of ECCS. In this work a study to identify patterns, characteristics and dependencies in the processing of information resources in ECCS was carried out. This work detailed analysis of the system’s control of the content and prospects for implementation of ECCS are proposed. Analysis of business processes, the torrent of content, tools, and models of the systems’ control of the content had been made. The methods and the means of the control of commercial content, their preferences and drawbacks had been described. The basic terms and concepts had been defined and concretized. The following of them had been used in the work.
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