8. SET-THEORETIC MODELS AND UNIFIED METHODS OF INFORMATION RESOURCES PROCESSING
8.1. INFORMATION
The Internet active development promotes the needs growth in production/strategic data and new forms of information services implementation [1-5, 7-9]. Documented information is an informational product or commercial content, if it is prepared in accordance with user needs and intended to meet them [2, 13-23]. Electronic content commerce systems development and implementation is one of the e-business development strategic directions. A characteristic feature of such systems is the automatic information resources processing to increase content sales of permanent user, for potential users active involvement and expanding the target audience boundaries [5]. Specialists in designing, implementation and deployment of electronic content commerce systems (ECCS) deal with the information resources processing at various levels. They contribute to the goal to increase sales volumes of content a regular user, the active involvement of potential users and the boundaries expansion of the target audience [1, 2, 5]. The special feature of ECCS is as follows [1-11]: open – access for all companies and users; global – access from anywhere in the world; unlimited in time – available at any time of the day/week/year; frankness – a low barrier to market entry; direct interaction with the user – reducing the channels of distribution and elimination of intermediaries production; information products and information services testing and implementation; automatic processing requests; automatically track information about users; reducing costs for the business operation; providing more information in online [2]. The modern market is characterized by an increase in demand for commercial content and growth proposals in public enterprises and public institutions [1-2]. Using commercial content helps optimize the management, trade and economic strategy and long-term development programs for production. It is associated with an increase in the complexity of management and implementation of systems using the predictive content of character. Specialized information resources are most type’s users of commercial content, e.g., online newsworks, online magazines, online publishing, etc.
8.2. METHODOLOGY OF COMMERCIAL CONTENT PROCESSING
8.2.1. THE PROBLEM OF THE RELATIONSHIP WITH IMPORTANT SCIENTIFIC AND PRACTICAL TASKS
Urgency of ECCS implementation due to business globalization; increasing needs of content and quick access to the content for the successful conduct of e-business; uneven operation of business processes according to regions (countries, regions, etc.); the need to promptly, regularly and periodically receive the necessary content; time-saving to obtain the desired content; personalization in service in the ECCS; with integration ECCS [2]. Advantages of ECCS implementation are to increase the efficiency of content obtaining; reducing the cycle of production and sales; reducing costs associated with the information exchange; openness about users; automatically informing users about the content; creation of alternative sales channels such as the newsworks or online logs in Internet [2, 5, 9].
8.2.2. RECENT RESEARCH AND PUBLICATIONS ANALYSIS
The actual problem in the electronic content commerce systems design, development, implementation and maintenance is to the research active development in the e-business. An important problem is the lack of theoretical justification, standardized methods and software for information resources processing in such systems. There are new approaches and solutions to this problem. But the important issue is the discrepancy between the known methods and software of information resources processing and the electronic content commerce systems construction principles. There is no common approach of electronic content commerce systems creation and standardized methods of information resources processing in these systems. One of the modernity main features is the constant growth rate of content production. This process is objective and positive. But there is one big problem. Progress in the content leads production to a decrease in the general awareness level of the potential user. Increased content leads to the impossibility of his immediate processing and its spread speed. In addition there was also a specific problems number (Table 1) [2, 7-9, 13-23].
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